Genzymes CSR Dilemma Case Study Example | Topics and Well Written Essays - 750 words

Genzymes CSR Dilemma - Case Study Example All this point out to a dire need in the market for intensive research and development of a new drug for T.B. Genzyme although incapacitated with scarce resources has been able to create good partnership with ‘The TB Alliance Partnership’. The Global Alliance for TB Drug Development provided a highly skilled biotechnology firm. The funding of the partnership by the Gates and Rockefeller foundation provides a sure way of capital funding for the rigorous and expensive venture into the development of an effective drug. Outsourcing the research to pharmaceutical giants such as Bayer and GlaxoSmithKline ensures that appropriate machinery and skill is put into play in the development. With Genzyme vast infiltration into the developing countries, potential targets could be sourced for screening although it would require sufficient funding which was possible with the funding by the two foundations. In the current context of HAND, Genzyme aims at maximizing returns as much as helping people suffering from common treatable but neglected highly infectious diseases. To do this, Termeer should consider the potential for the firm’s resources and capabilities to achieve competitive advantage over their competitors. Termeer should consider using the Resource- Based Model of Above Average Returns (Hitt, Ireland, and Hoskisson 17). This model assumes that every organization should develop its own resources that should be unique into capabilities. These capabilities arise out of integration of resources into a task that should be dynamically managed. These resources and capabilities should serve as a competitive advantage for the firm. This brews core competencies that enable the firm to produce products that are unique and non-imitable in the market place by competitors to give a leverage to the returns. Through practice and continued use of these resources, the firm creates a strong capability to develop new products that

Mass Spectrometry PowerPoint Presentation Example | Topics and Well Written Essays - 250 words

Mass Spectrometry - PowerPoint Presentation Example The ions are then separated according to charge to mass ratio. They thus deflect such that those with the same mass to charge ratio experience the same deflection. The results are displayed spectra. The molecules or atoms in the sample are identified by comparing the found masses with the known masses. Mass spectrometry technology finds a wide range of applications such as in identifying unknown compounds, determining isotropic composition of element in a molecule and elucidating the structure of a compound. The ion analyser: - fragment ions as well as molecular ions are accelerated by manipulation of the charged particles. The mass analysis uses negative and positive voltages to control the path of the ions. Uncharged molecules and fragments are pumped away. The paths the ions assume are determined by their charge to mass ratio. Ionisation occurs at the ionizer stage. For soft ionisation, the bombardment which is carried out, impact very little residual energy onto the sample molecule resulting into very little fragmentation. Hard ionisation processes result into high residual energy into the sample material thereby leading t large fragmentation. The diagram above show the mass spectrum of pentan-3-one. Here the commonest fragment oin(tallest peak) is at m/x = 5 in is important to note that this isn’t produced the same ion. The m/z =5 was produced by [CH3CH2CH2CH2]+ therefore, there is possibility of getting a particular fragment from pentane. The peak with the m/z =29 is produced my the ethyl