The Ethics Of Physician Assisted Suicide - 926 Words

According to Mirror News, In October of 2014 a women named Charlotte Fitzmaurice Wise was watching her daughter Nancy Fitzmaurice suffer from pain. She was born with Hydrocephalus and septicaemia which made it impossible for her to walk, talk, eat or drink. She required around the clock care and was fed through tubes. As time went on her health worsened and she would scream in pain even though she was injected with morphine. Wise believed that her daughter was in excruciating pain and deserved to be at peace. Wise submitted an application to end her daughter’s misery, and soon her application would be approved. She was able to relieve her daughter from pain, and made it legal in the United Kingdom for a parent to end their critically ill child’s life if they are disable and can’t speak for themselves. People have been questioning the ethics of physician assisted suicide since the late 18th century. According to medicinenet the definition of physician assisted suicide is â€Å"the voluntary termination of one s own life by administrating a lethal substance with the direct assistance of a physician.† This would typically come into play if/when a critically ill patient wants to end their suffering. Confirming with the State-by-State Guide to Physician-Assisted Suicide, 5 states have Paquin 2 Legalized physician assisted suicide. California, Oregon, Vermont, and Washington have made it legal by legislation, and Maine has made it legal by a court ruling. The remaining 45 statesShow MoreRelatedThe Ethics Of Physician Assisted Suicide Essay1655 Words   |  7 Pagespersonal perception of a â€Å"good life† even if they are not hurting anyone else? The exceedingly divided dispute around the procedure of physician-assisted suicide (PAS) asks this very question. Although PAS is reasonably fresh to the sphere of moral matters it is often the main topic in many discussions about proper healthcare and palliative care. Physician-assisted suicide was initially permitted in the state of Oregon when the state passed its Death with Dignity Act in 1994 (Kotva, 2016). The Act requiresRead MorePhysician Assisted Suicide And Ethics725 Words   |  3 Pages Legality of Physician Assisted Suicide and Ethics Luz Garcia Taunton University of Texas Rio Grande Valley â€Æ' Abstract Physician assisted suicide is defined as a doctor intentionally killing a person by the administration of drugs, at that person’s voluntary and competent request. Research has been conducted in different countries to determine under what conditions this practice is acceptable. Most health care practitioners agree that this is only suitable when the patient in question is sufferingRead MoreThe Ethics Of An Physician Assisted Suicide2729 Words   |  11 Pages In any event the topic of discussion and the purpose of this term paper is to explore biology and the ethics of this natural science. The topic of this paper is Physician Assisted Suicide; it has been widely debated amongst doctors, patients, politicians and law makers. The question that will be explored is the fact of if this is wrong or right to do. The purpose of physician assisted suicide, as well as how humans manipulated this phenomenon, and the controversy of this topic, amongst other prevalentRead MoreThe Ethics O f Physician-Assisted Suicide1381 Words   |  6 PagesPhysician-assisted suicide can be the withholding of essential care, but it can also be the administration of lethal drugs either by the patient themselves or by a medical professional to end suffering from incurable diseases (Richmond, 2014). Is it fair to make someone live in chronic pain for the rest of their life when there are options? If someone has tried all options to live and have come to terms with no more options, is it okay to help them end their life? The choices do not come easy andRead MoreThe Ethics Of Physician Assisted Suicide1723 Words   |  7 PagesPhysician assisted suicide, the suicide of a patient suffering from an incurable disease, effected by the taking of lethal drugs provided by a doctor for this purpose. The question of whether or not this practice should be made legal in the United States has been one of controversy since 1997. Beginning with the case of Washington v. Glucksberg, where the United States Supreme Court ruled that the matter of the constitutionality of a right to a physician’s aid in dying, was best left up to the statesRead MoreUtilitarian And Virtue Ethics Of Physician Assisted Suicide1314 Words   |  6 PagesPhysician Assisted Suicide Physician assisted suicide or PAS is a controversial topic in the world today. But the important question is, should physician assisted suicides be allowed in cases such as: the patient’s suffering is far too great and there is no chance of them getting better? This is a highly debated issue, that has activist groups on both sides fighting for what they think is the right thing to do. Physician assisted suicides can stop the excruciating pain a patient is in, especiallyRead MoreEthics And Social Responsibility Of Physician Assisted Suicide Essay2503 Words   |  11 Pages Ethics in Physician Assisted Suicide Chataqua Wilson SOC120: Introduction to Ethics and Social Responsibility Instructor: Denise Antoon Augustl 1, 2014 Ethics in Physician Assisted Suicide Physician assisted suicide refers to the voluntary termination of the life of a particular patient. It is conducted through administering a lethal substance with direct or indirect assistance from the physician. The case of physician-assisted suicide has caused many debates.Read MorePhysician Assisted Suicide : Comparative Religious Ethics1783 Words   |  8 Pages Physician Assisted Suicide RST-331-20 Comparative Religious Ethics Brian D. Berry, Ph.D. Fall 2014 Physician Assisted Suicide 2 Physician Assisted Suicide is defined as suicide committed with the aid of a physician who facilitates a patient’s death by providing the necessary means and or information to perform the life ending act. The physician provides sleeping pills and information about the lethal dose, which is fully aware the patient will commit suicide. The patientsRead MoreEssay Moral and Ethics: Euthanasia and Physician-Assisted Suicide 1776 Words   |  8 PagesEuthanasia and physician-assisted suicide are actions that hit at the core of what it means to be human - the moral and ethical actions that make us who we are, or who we ought to be. Euthanasia, a subject that is so well known in the twenty-first century, is subject to many discussions about ethical permissibility which date back to as far as ancient Greece and Rome , where euthanasia was practiced rather frequently. It was not until the Hippocratic School removed it from medical practice. EuthanasiaRead MoreThe Ethics Of Assisted Suicide1526 Words   |  7 PagesAbstract Physician assisted suicide, otherwise noted as â€Å"PAS,† has existed for many years, however has made a controversial appearance in legislation recently. Patients’ and their end of life decisions have shaped the way PAS has been portrayed today. Nurses play an important role in the everyday life of transitioning patients, which places them at the forefront of assisted suicide. Nurses must have clear and defined rules when it applies to assisted suicide, and what they can do if this

Discrimination Complaint Free Essays

Many employees, especially in America are faced with discrimination either in schools or in work places. The case at hand is about John. He, being a federal employee files a discrimination complaint with the Equal Employment Opportunity Commission (EEOC) against his employer, who heads the agency he is working for. We will write a custom essay sample on Discrimination Complaint or any similar topic only for you Order Now He takes this initiative because as per the Code of Federal Regulations, each employee has a right to file complaint for an equal employment opportunity with the agency. A charge filed with EEOC will also automatically be filled with Fair Employment Practices Agencies (FEPAs) since they work hand in hand to avoid effort doubling-up of charge processing. Moreover, it is determined within a short period of time (EEOC, 2009). In John’s case, since he is the aggrieved person, prior to his the case filing, he will first consult with an Equal Employment Opportunity (EEO) officer in an attempt to decide the discrimination matter casually. During the forty five days EEO process, John is mandated to have his own representative, probably an attorney. During this period, the counselor should be neutral to both the employer agency and John. The counselor will offer John a variety of the available legal choices. After having gone through his rights and responsibilities list provided by the counselor, John has to raise a counseling matter; otherwise the formal EEO complaint is discharged. If a concrete resolution is not realized, then this paves way for the aggrieved person, in this case John, to file a formal EEO complaint with a federal district court. This is because all the available administrative remedies have been exhausted. However, before John can file a formal complaint, he must have received a notice of final interview from the EEO counselor. Moreover, he must be provided with an apposite official of his employer agency. The right to file a formal complaint has to be effected within Fifteen days after receiving the aforementioned notice (Bernnett Hartman, 2007). When John is filing this complaint in person, he has to go to the meeting with any papers or information that will aid the EEOC figure out his case. This may include a letter or notice indicating his performance evaluations and also that he was kicked out of the job. Moreover, he will bring with him names of fellow employees, who have sufficient information of what went on with their contacts included. On the other side, he can send a letter containing his personal details, the employer’s details, a brief explanation of the proceedings that he believes were bigoted, the date when these discriminatory events took place and the number of the employees in the company. The inequitable dealings have to be unambiguous, for instance, John has to state whether he was fired, harassed or demoted. Additionally, he has to give the reasons as to why he believes he is facing discrimination such as sex, religion, genetic information or even age. Importantly, John has to make sure that he signs his letter to give EEOC the go-ahead for investigations. This information is assessed and a follow up questionnaire may be sent to John if additional information is required from him. John has to be timely and follow the aforesaid EEOC procedures so as to avoid from being dismissed off his complaint. Later on, the information is got into in a certified EEOC charge form. Both John and his lawyer are conducted to sign the form. In the acknowledgement letter issued to John by his employer, he (the employer), will be required to indicate the EEOC office’s address in which the complaint is to be heard, the time that the employer requires to conduct an appropriate and impartial investigation of the complaint filing by John and the employer’s right to appeal to the ultimate pronouncement arrived or dismissal of John’s grievance. In case John has more similar claims over or related to those of the earlier pending complaint, he has the mandate to add the same. This is referred to as amendment of the pending complaint. For John to be in a position to amend the complaint, he must write a letter addressed to the EEO director of his employer. In this letter, John has to explicitly give detailed information about the new occurrence(s). Furthermore, he is entitled to affirm his intend to amend the complaint by including the new incidents. On receiving the letter, John’s employer or his EEO director will carefully assess the amendment request with the aim of determining the handling correctness of the complaint amendment. However, if John’s existent claim offers adequate support to the additional claims and does not birth a new claim or if the arising claim is closely related to the former, there is no need for a new EEO counseling. John’s new claims qualify to be part and parcel of the investigation and the same is communicated to him. A comprehensive and inclusive investigation of John’s employer then commences. This ought to be developed without prejudice and must be factual in all its recordings. The aim of it being factual and impartial is to ensure that the conclusions to be drawn at the end will be reasonable as to whether John was discriminated by his employer or not. During this process, the investigators are consented to with oaths administrations, witness testimonies and proper documentation. Moreover, they must not have a conflict of interests with the aggrieved party during their investigation. Besides, they should congregate pertinent substantiation that will be employed as a fact-finder in determining whether or not the employer had been involved in a discriminatory act against John. Once the investigation process is over, the employer will provide John with a copy of file in which the complaint had been recorded, the investigation report and the notice of the right to ask for either the on the spot employer’s final decision or an EEOC hearing. The federal district court thus, after the EEOC resolves to file a civil action, handles John’s discrimination complaint entirely as a new case. Moreover, the assumption that arises is that no findings were conducted by the EEOC. The principal purpose behind the court’s take to handle the case as above mention is to ensure that no biasness during the process of issuing a judgment (Cornell, 2009). Moreover, new and more thorough investigations take place. Irrespective of EEOC denying John a right-to-sue-letter, he still bears this right to file a court case. However, John can fail to receive a satisfying resolution of his case or the judgment might not be to his favor. If he has sufficient basis to appeal his case, John may further opt to file his appeal with the U. S. Supreme court. In conclusion, although John is very conversant with the legal actions that he can follow in his complaint, he has to consider the expenses he will incur in this process. Besides, his employer agency has more resources than him. So long as EEOC helps protect employees from prejudice, the surety that he will receive a right-to-sue letter from the EEOC is only he is in a position to substantiate the earlier mentioned bases of discrimination. References Bennett-Alexander, D. Hartman, L. (2007). Employment Law for Business. New York: McGraw Hill Cornell, (2009). Employment Discrimination: An Overview. Retrieved on 24 July 2010 from http://topics.law.cornell.edu/wex/Employment_discrimination EEOC, (2009). The Digest of Equal Employment Opportunity Law. Retrieved on 24 July 2010 from   http://www.eeoc.gov/federal/digest/xx-1.cfm How to cite Discrimination Complaint, Papers

Mayo Clinic Case Study free essay sample

The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience.Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific key tactics that must be employed. The Mayo Clinic’s CEO and board have decided to increase sales revenues to 100 percent over the next five years and that means we have much work globally to do in order to make that a reality. There will be many facets of the marketing mix that will need to be addressed in order to achieve this goal. The purpose of this marketing research is to gather information about the brand recognition, reputation, and appeal of the Mayo Clinic globally. We will write a custom essay sample on Mayo Clinic Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a brand we must exude qualities that will appeal to people internationally. There are several fundamental facts that describe why someone should chose the Mayo Clinic. The Mayo Clinic offers over 100 years of medical tertiary and quaternary care from civilians to world leaders. The Mayo Clinic was founded by globetrotting specialized physicians who were looking to establish an advanced standard of medical care by consulting with other physicians internationally. The Mayo Clinic is focused on delivering exceptional care that knows no borders. We also need to establish and position our strongest attribute in the global markets as being the experience one encounters here at The Mayo Clinic. Our brand is based on knowledge and superior care. Through explanations, listening, interpretation, multi-lingual, and listening to the consumers is what the experience here at The Mayo Clinic entails. In order to improve our sales so exceptionally in five years we must utilize specific market research strategies. We must continue to monitor patient satisfaction with studies to assess the perception of the care received. When surveying patients a high level of attention to detail should be maintained. International data collection can offer many challenges and thus the quality and structure of our satisfaction surveys must be markedly superior to ensure reliable information is returned. Word of mouth marketing has been an asset and that penetrates all cultures. Our cultural adaptability must remain a focus while conducting marketing research. The ultimate goal is to be THE choice of medical care internationally. Formal focus groups are useful in collection of in-depth information. We can learn how well the clinic is known in a specific region and how people are influenced to choose The Mayo Clinic. Health insurance that includes our care as part of their policy does not innately encourage a patient to choose us, in fact one of our studies proved that some insurance holders who had The Mayo Clinic as an included resource had no knowledge of the clinic. Face-to-face interviews with health insurance policy holders revealed the aforementioned. Telephone interviews are effective in certain countries and discounted in others, please refer to our marketing research by region listing to determine if this method is the right choice for the location you will be researching. Clinical trials and sponsorships like fundraising walks can prove to be important marketing research tools. Some things to keep in mind when conducting strategic marketing research include cultural influences, geographic location, and current awareness of the rand. We must chose to conduct research in markets that have potential to supply patients that would benefit from services of our clinic. In this way observational research can be a tool within a tool, we can observe before we decide what method that particular market best will respond to. After identifying the market to be researched you must obtain the trust of the people you will be interacting with and communicate the advantages that The Mayo Clinic provides. Extensive research using both primary and secondary methods in target markets allow a better understanding and more reliable data to be extracted and analyzed. Generally we will conduct research both through vendors and ourselves, this is a combination of primary and secondary methods though primary research will prove more investigative and tailored to fit our needs. A mix of qualitative and quantitative data will be collected. To review the strategy as discussed in the meeting we will identify largest potential markets for international healthcare and target those markets for research. Next we must identify the most effective means of communication of the benefits our clinic offers in that area. When conducting secondary research choose reputable reports. When conducting primary research gain the trust of the community and conduct interviews and create focus groups. Finally our joint effort if done effectively will increase sales revenue as desired. Please promptly review this memo and your notes from our meeting and employ learned tactics. Best Regards, Your Name

Wonderful Wire Cable Berhad (manufacturing company) Essay Example

Wonderful Wire Cable Berhad (manufacturing company) Essay As for the manufacturing company, the business risk may arise whether the company able to control the output prices. If the company has ability to adjust output prices when there are changes input costs, such as raw material, the lower the degree of business risk. Manufacturing company has the authorities to increase the selling prices of its products, when the raw material costs increases, subsequently company would not bear extra losses. Alternatively, company could not raise the selling prices when the raw material costs increases, the profit of the company will be reduce. Hence, company bears the business risk. For instance, there was a significant decreased in Wonderful Wire Cable Berhads sales which may due to unexpected and unprecedented escalating prices of copper and aluminium which seriously hurt the earnings of cable manufacturers in the country. On the other hand, retailing company, Hai-O Enterprise Berhad does not face this problem as the company does not incurred raw material costs as the manufacturing company. Retailing company get the final goods from the manufacturer and sell off the goods through branches, therefore retailing company does not have significant problem on this. The price of final goods that purchased from the manufacture is more stable. Furthermore, for the manufacturing company such as Wonderful Wire Cable Berhad, will need more finance in order finance its fixed assets. Due to its nature, manufacturing company need more assets to produce their products, so company need more fund to get assets and maintain the assets. We will write a custom essay sample on Wonderful Wire Cable Berhad (manufacturing company) specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Wonderful Wire Cable Berhad (manufacturing company) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Wonderful Wire Cable Berhad (manufacturing company) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Company may have not enough cash or fund to finance; in order to get more fund, short-term borrowings and long-term borrowings will be adopted. Therefore, the gearing of the manufacturing company will be higher than the retailing company. In 2007, Wonderful Wire Cable Berhad has negative financial gearing which mean the company has very high accumulated losses. This is caused by the increased prices in copper and aluminium. Companys equity unable to cover the borrowings, this could lead company into difficulties. However, retailing company such as Hai-O Enterprise Berhad has high operating gearing might be due to the large inventory that the company need to keep in the warehouse. The inventory that kept in the warehouse need to be guard by security or managed by the staff, this may incurred more extra expenses. As we know that, operating expenses is the ratio of the companys fixed cost to its total costs. Therefore, the Hai-O Enterprise Berhad has higher operating costs compare to financial gearing. Company have low financial gearing which mean company does not rely much on borrowings. This gearing indicates that this company is safe for investment. In conclusion, Hai-O Enterprise Berhad and Wonderful Wire Cable Berhad does not represent all the retailing and manufacturing industry. But, it has indicates that the companies need a good risk management to reduce their risk into an acceptable level. Thus, this could ensure the company able to run their operations smoothly without liquidation problems.

Strategies for Resolving Team Conflict Essays

Strategies for Resolving Team Conflict Essays Strategies for Resolving Team Conflict Essay Strategies for Resolving Team Conflict Essay Intenational Affairs Strategies for Resolving Team Conflict Ciuchi Madalina Comanescu Andreea Ivan Adrian Group 412 2nd year Strategies for Resolving Team Conflict Many organizations, including colleges and major corporations, have begun the process of implementing work team systems. Teams present a greater diversity of knowledge, ideas, and experience than any one individual can offer. This diversity often helps to improve quality, create collaboration, enhance information exchange, and provide a sense of community and support to the team members ; however, it can also foster conflict. Conflict is a part of everyday life and is generally caused by individual opinions and differences. â€Å"When individuals work in teams, differences in power, values, attitudes, and social factors can all contribute to conflict†. Avoiding conflict completely is impossible; however, the resulting outcome does not have to be negative. Using effective strategies to manage conflict can present positive consequences as well. Preventative Measures Prevention is usually the best cure for most problems. When all members participate in setting rules and guidelines, open communication and mutual understanding is created within the team that may defuse a conflict before it becomes a problem. â€Å"It is, after all, easier to agree on guidelines and processes everyone believes are fair when things are going well, rather than when the team members are in the midst of conflict†. When the team makes these decisions as a group instead of receiving direct instructions from an authority figure, they are able to take ownership in the decision made and enforce it more effectively. In addition, various training courses and workshops are offered that team members can take advantage of to build awareness and acquire skills which could reduce or even prevent conflicts from arising in the first place. Some of these programs include team building, diversity training, communication workshops, and conflict management seminars. First Steps in Conflict Resolution Despite exercising preventative measures, the possibility that conflict may occur still exists. When conflict does arise, the first step is to analyze and understand the problem. The team members should try to discover the causes and reasons for the disagreement. Each team member should examine their own individual response to the conflict and determine if their reactions are supportive of or interfering with the overall success of the team. The team members should also examine the consequences of not being able to solve the conflict, as well as discuss ways to settle the conflict within the team. Finally, the team should decide which conflict resolution strategy to apply to the situation. Employing Conflict Resolution Strategies After the team members have analyzed the conflict and have a complete understanding of the situation, they are then equipped to resolve the conflict by employing the conflict resolution strategy which they have decided upon as a team. â€Å"Ralph H. Kilmann and Kenneth W. Thomas, authors of the Thomas-Kilmann Conflict Mode Instrument, have identified five general approaches to dealing with conflict:    avoidance; accommodation; competition; compromise; and collaboration† . Each style of dealing with conflict varies in the degrees of cooperativeness and assertiveness. Cooperativeness refers to the party’s desire to satisfy the other’s concern, and assertiveness describes the party’s desire to satisfy their own concern . While most people generally have a preferred conflict resolution style, different styles can be useful in different situations. No one strategy is appropriate in all situations- each requires a different amount of time, energy, and cooperation. Avoidance This style of conflict resolution usually attracts people who are trying to evade conflict completely. In this instance, the parties are neither assertive nor cooperative. Avoidance is usually demonstrated by delegating controversial decisions, accepting default decisions, and not wanting to hurt anyone’s feelings. This is an appropriate strategy to use when winning becomes impossible, when the conflict is unimportant, or when someone else is in a better position to solve the problem. This strategy is sometimes used when the parties involved need time to control their emotions. Accommodation This style of conflict resolution indicates a willingness to meet the needs of others at the expense of the person’s own needs. In this instance, cooperation is high and assertiveness is low . Accommodation allows a person to be persuaded to surrender his or her own position even though the submission is not justified. This is an appropriate strategy to use when issues are more important than the other party, when harmony is more valuable than winning, or when pacifying another person becomes important. This approach is sometimes used to establish goodwill that can be traded for favors in the future . Competition This style of conflict resolution is often used by people who know what they want and take a firm stand; they are usually in a position of power or have a strong persuasive ability. In this instance, cooperation is low and assertiveness is high. This is an appropriate strategy to use when an emergency occurs and a decision needs to be made quickly, when the decision is not a popular one, or when one party is trying to exploit the situation. However, this style can cause unsatisfied or resentful feelings in some team members when used in less urgent situations. Compromise This style of conflict resolution is often used to find a solution that will partially satisfy everyone involved. Each party, including the compromiser, is expected to relinquish something. In this instance, both medium assertiveness and cooperation are prominent. This is an appropriate strategy to use when the cost of conflict is higher than achieving the team’s goals, when equally matched parties are at an impasse, or when a deadline needs to be met in a short amount of time. Collaboration This style of conflict resolution is used when attempting to meet the needs of all people involved. In this instance, both cooperation and assertiveness are high, and the concerns are equally important. This is an appropriate strategy to use when a variety of viewpoints need to be addressed, when there have been previous conflicts within the group, or when the situation is too important for a simple exchange of position. With the collaboration strategy, everyone wins; however, the technique does require the most time and effort in order to resolve the situation. Team Benefits and Challenges As stated earlier conflict can be either a negative or positive experience for a team, depending on how the situation is processed and resolved. In many cases, effective conflict resolution skills can make the difference between positive and negative outcomes. Usually negative conflict will damage a team’s dynamics, which prevents the members from functioning as a group and achieving their combined goals. Conflict can be destructive when no decision has been reached and the problem still exists; when it iverts energy away from more important activities; when it destroys morale; and when it divides teams. In contrast, when conflict is resolved successfully, positive outcomes prevail. Successful conflict resolution not only solves the problem that has been brought to the surface, but it also benefits the team in some unexpected ways. Conflict can be constructive when people change and grow personally from the conflict; when a solution the problem is found; when it increases the involvement of the team, and when it builds cohesiveness among the team members. Conflict Management in the Workplace â€Å"Conflict is a part of everyday working life yet its a situation and an area of skill development that many employees avoid. † The fundamentals of conflict management include improving communication, promoting teamwork and an orderly approach to solving disagreements. There are various ways to manage conflict in the workplace. Author Carter McNamara, of Basics of Conflict Management, defines conflict as â€Å"when two or more values, perspectives and opinions are contradictory in nature and havent been aligned or agreed about†. Sometimes conflict can be a positive force within an organization, while other times it is a negative force. An example of conflict as a positive force is that the resolution may lead the company to constructive problem solving. It may also lead people to find ways of changing how they do things or view themselves and others. The resolution process can bring a positive change within an organization. However, conflict can also have negative effects. For example, conflict may lower morale or lessen productivity. It also may negatively affect the mental well-being of employees and cause stress. Supervisors must be sensitive to the consequences of conflict. These consequences range from negative outcomes to include loss of employees, low quality of work, and stress, to positive outcomes such as personal satisfaction, high quality of work, and increased commitment. Author Lyndsey Swinton of â€Å"Workplace Conflict Management: Strategy for Successful Resolution†, suggests some ways to manage conflict to include:    avoidance, accommodation, compromise, competition and collaboration. Avoidance is a non-assertive, non-co-operative way of dealing with a situation. It can be useful if the conflict is not urgent but avoiding the person can bring more stress into the work environment over long term. Accommodation is when one side will win, and one will lose. One person is allowed to get their way, but from a management standpoint if this strategy is used repeatedly, then co-workers may feel their voice is never heard. Compromise offers some assertiveness and cooperation. Both parties involved must give and take in their situation so that both can walk away feeling they met in the middle. Competition style has a steamrolling effect. It is a win-lose approach. With this style one person is allowed to push their ideals through but if they fall short, they stand on their own with no support of their coworkers. A collaborating style is a win-win approach brought about by sharing and reviewing the reasons the conflict even came about. This approach can be very time consuming and is rarely used unfortunately because it is the most fair to all parties involved. Studies on different styles of resolutions indicate that teamwork is the best approach to managing workplace conflict. This tends to promote successful individuals with high performance levels and results in positive feelings between staff and employees. The collaborating style works best for some. It is a step by step approach utilizing the chain of command to resolve conflict. First, the incident is reported to the supervisor. The supervisor then gathers information to gain a better understanding and then identifies possible causes. Then the issue is taken to the Human Resource department so an appropriate solution can be decided upon. Then all parties involved return to execute the solution. Conflicts are part of individual relationships and organizational development, and no organization can hope to mature to productivity and be successful without being able to resolve conflicts effectively† . Conflict resolution is an essential part of maintaining a successful workplace and the techniques and approaches should be utilized separately or in conjunction with each other, in order to promote a more unified work environment. Conclusion Conflict can be incredibly destructive to good teamwork. Differences between team members can quickly escalate causing the members to become ncooperative if not managed properly, eventually threatening the mission of the team. This is particularly true in cases where the wrong approaches to conflict resolution are applied. To control these situations, it helps to take a positive approach to conflict resolution. Positive conflict resolution focuses on courteous and non-confrontational discussion, as well as on the issues instead of on the individuals. As long as team members listen carefully to one another and explore the facts, issues and possible solutions properly, conflict can often be resolved effectively. References Capozzoli, T. (1995). Resolving Conflict within Teams. The Journal for Quality and Participation, 18(7), 28. Retrieved December 3, 2008, from ABI/INFORM Global database. (Document ID:    8928676). DeJanasz, S. , Dowd K. , Schneider B. (2002). Interpersonal Skills in Organizations. New York: McGraw-Hill. pp. 241-259. Kerr, R. (2005). Work Team Conflict Resolution. Retrieved December 2, 2008, from uwstout. edu/rs/2005/article2. pdf Mind Tools (2008). Resolving conflict rationally and effectively. Retrieved December 2, 2008, from mindtools. com/pages/article/newLDR_81. htm Porter, S. (2003). Managing Conflict in Learning Teams. University of Phoenix. pp. 1-9.

An Evaluation on Target Corporation and Wal-Mart Stores

An in-depth comparison of two corporations: Target and Wal-Mart. This paper examines the large store discount general merchandise market through the comparison of Target Corporation and Wal-Mart Stores. The paper is packed with facts and statistic on the corporations investments, bank loans and markets. The papers author asks the question of which company is best to invest in and who is the better employer. This paper is written in outline format with a clear and direct method of presenting information. Table of Contents The Large-Store Discount General Merchandise Market Investment Decisions Lending Decisions Employer Overview Of Target Corporation and Wal-Mart Stores, Inc Investment Decisions Employment Appendix Bibliography Outline 1. The companies being analyzed are Target Corporation and Wal-Mart Stores, Inc. They are general merchandise retailers. They compete in the large-store general merchandise market, especially in the discount store segment and the US geographic market. 1.1. Target Corporations Store Brands in multiple formats are Target, Super Target, Mervyns, Marshall Fields, Target Direct and Target Visa. Target operates 1409 stores in 47 states in the United States and is currently the No.3 discount retailer in the US market. 1.2. Wal-Mart Stores, Inc has several Store Brands: Wal-Mart currently operates 2295 Wal-Mart Discount Stores; 1521 Supercenters; 564 Sams Clubs and 34 Neighbourhood Markets in 9 countries outside the US Argentina; Brazil; Canada; China; Germany; South Korea; Mexico; Puerto Rico; United Kingdom. Wal-Mart is today the worlds largest retailer (and company measured by revenue) and occupies the No.1 position in the US General Merchandise Retail Market.

FILMSCORES INELIGIBLE FOR THE ACADEMY AWARDS Essay

FILMSCORES INELIGIBLE FOR THE ACADEMY AWARDS - Essay Example e composers who have worked extra hard to develop original scores with other music producers who have just edited other people’s work to come up with film soundtracks. If I may use the example of Crash, the 2005 winner of Best Picture at the Academy Awards, the soundtrack of the film was an original composition by Mark Isham that was later released the music labels Gut and Colosseum (Bridges 25). The soundtrack contributed significantly to the success of the film. Placing such an original score together with un-original pieces is obviously unfair. Another reason why that this be adopted is because doing so will provide clear boundaries of what is original and what is not. Establishment of the two categories will pressure the Academy to properly redefine the terms that a particular composition should reach for it to be considered original or not. This will consequently eliminate cases like the one experienced recently where the music scores for the films, The Black Swan, The Fighter and True Grit were disqualified on the basis of being unoriginal. Establishment of the two distinct categories will also encourage composers who feel that they can add something fresh to previously produced pieces and come up with outstanding film scores. As I have indicated earlier, the score of a film plays an important role in its success level and therefore, let me compare and contrast the scores of two films that have been hugely successful this year. One is the Ben Affleck directed thriller â€Å"Argo’’ and the latest installation of the James Bond series â€Å"Sky fall’’. Both films are predominantly characterized and accompanied by original film scores. In the case of Argo, the renowned Alexandre Desplat has scored the film (Bridges 17). The score features many orchestral elements and easy concessions that are easily listenable to common people. Its opening cue comprises a rich sound filled with Persian Instrumentation that is very flavorful and therefore resonates with

SUDAN COUNTRY REPORT PROJECT Essay Example | Topics and Well Written Essays - 750 words

SUDAN COUNTRY REPORT PROJECT - Essay Example It has a series of civil wars, political instability and social instability. Achieving a good count of the population is difficult in Sudan because of the constant conflicts in the southern, Eastern and Western regions over the past few decades. The main contribution to this effect is the fact that the southern Sudan government has accused Sudan of deliberately manipulating the census in oil rich regions. These are on the border between Sudan and the Southern Sudan because, with the population as a determining factor, there can, therefore, be a fair share of wealth and power. The other challenge to the population count is the existence of southern Sudanese refugees in the north whose citizenship is questionable after the succession of South Sudan. Nevertheless, as at July 2010, the population was estimated at 43,939,598. Sudan is an ethic-based country. There are more than one hundred ethnic communities2. Arabic is the official language dominating the country’s population. English is being faced out as a foreign language taught in schools although it is still spoken by some people. The country’s population of up to 97% is adherents of Islamic religion with the majority in the Sunni branch. Others are in the Maliki School of Islamic jurisprudence, and the remaining 3% of the population are either Christians or animists. Religious identity plays a major role in political division, in the country in that the Northern and Western Muslims have been at the centre of the country’s political and economic system since independence. Ending the civil war started with the Machakos protocol in July 2002. In 2004, the Sudan government worked together with the United Nations, resulted in signing of the accord that declared for a peace agreement and hence their government signed the Comprehensive Peace Agreement. Based on this agreement, the government of Sudan today is known as a government of National Unity, a power sharing government between the Sudan’s

Marketing Philosophy Essay Example for Free

Marketing Philosophy Essay Efforts of reviewing and modelling marketing elements, concepts and philosophical attitudes were numerous and effective. But with new challenges causing hurdles in making marketing function more effective on macro- and micro- level of the economy, a revision of marketing philosophy is always at place. Elements of marketing philosophy Dibb and Simkin (2004)| Lancaster and Reynolds (2005)| Blythe (2005)| Drummond and Ensor (2005)| Morgan (1996)| 1. Production orientation 2. Financial orientation 3. Sales orientation 4. Marketing orientation 5. Customer orientation 6. Competitor orientation 7. Interfunctional Coordination| 1. Production orientation 2. Sales orientation 3. Marketing Orientation| 1. Production orientation 2. Product orientation 3. Sales orientation 4. Customer orientation 5. Societal marketing 6. Relationship Marketing| 1. Production orientation 2. Product orientation 3. Sales orientation 4. Financial orientation 5. Marketing Orientation| 1. Cost philosophy 2. Product philosophy 3. Production philosophy 4. Sales philosophy 5. Erratic philosophy 6. Marketing philosophy 7. Social marketing philosophy| As indicated in Table 1, authors tend to use various terms for the elements of marketing philosophy: a) ‘orientation’ (Dibb and Simkin, 2004; Lancaster and Reynolds, 2005; Blythe, 2005; Drummond and Ensor, 2005); b) ‘philosophy’ (Morgan, 1996); c) ‘concept’ (Kotler and Armstrong, 2008). Even the Lithuanian authors, who wrote the first university book on marketing, professors Pranulis, Pajuodis, Virvilaite and Urbonavicius (1999, 2000 and 2008) have used the Lithuanian counterpart word ‘orientation’. Following this broad tendency of the term ‘orientation’ usage, here, in this article, the choice of the ‘orientation’ term will be applied. The renowned American professors Kotler and Armstrong (2008, pp.9-12) indicated that their choice of marketing management orientations were as follows: * the production concept, * the product concept, * the selling concept, * the marketing concept. * the societal marketing concept. A similar opinion was expressed by a group of Lithuanian marketing professors, where they classified marketing orientations as follows (Pranulis et al., 1999, 2000): a) production orientation, b) product orientation, c) selling orientation, d) marketing orientation; e) socialethical marketing orientation. Because of the difficulty of incorporating all the various facets of marketing into a single definition, Lancaster and Reynolds (2005) distinguished features of the subject in the following statements (Lancaster and Reynolds, 2005, p.16): †¢ â€Å"Marketing is dynamic and operational, requiring action as well as planning. †¢ Marketing requires an improved form of business organisation, although this on its own is not enough. †¢ Marketing is an important functional area of management, often based in a single physical location. More importantly, it is an overall business philosophy that should be adopted by everybody in the entire organisation. †¢ The marketing concept states that the identification, satisfaction and retention of customers is the key to long-term survival and prosperity. †¢ Marketing involves planning and control. †¢ The principle of marketing states that all business decisions should be made with primary consideration of customer requirements. †¢ Marketing focuses attention from production towards the needs and wants of the market place. †¢ Marketing is concerned with obtaining value from the market by offering items of value to the market. It does this by producing goods and services that satisfy the genuine needs and wants of specifically defined target markets. †¢ The distinguishing feature of a marketing orientated organisation is the way in which it strives to provide customer satisfaction as a way of achieving its own business objectives.† The author of the article proposes the following perception on the classification of marketing orientations, which constitute the marketing philosophy essence: 1) the production orientation, 2) the product orientation, 3) the financial orientation, 4) the selling orientation, 5) the marketing orientation, 6) the market orientation (which extends to internal and external orientations), 7) the social-ethical marketing orientation, 8) the holistic marketing orientation (which extends to internal marketing orientation, integrated marketing orientation, social marketing orientation relationship marketing orientation). The holistic marketing concept was proposed by Kotler and Keller (2007) but it was not mentioned or wider discussed in the textbook of Principles of Marketing (Kotler and Armstrong, 2008), but introduced in their co-operative book on Marketing Management (2007). For this reason, it is viable to include this new orientation in the proposed model (Figure 3), as it integrated at least four other sub-orientations: a) internal marketing orientation, b) integrated marketing orientation, c) social marketing orientation and d) relationship marketing orientation. Internal marketing orientation will be directly dealing with a Marketing Department within an organisation. It will directly subordinate to the senior management level and other organisational department, emphasising the organisational culture and micro-climate, suitable for effective work and success factors in marketing performance. Integrated marketing orientation would focus towards integrated marketing communications, the cost-effective selection of marketing channels and integrated development of products and services within the scope, demand and challenges of the national and international markets. Social marketing orientation would be focusing on the concept of societal marketing proposed by Kotler and Armstrong (2008), where the basic societal marketing triangle is based on the well-being of the community, incorporating the corporate social responsibility of companies and non-profit organisations, legal issues and environmental protection issues, which altogether streamline the sustainable development of the economy and consumption patterns. Relationship marketing orientation would be concerned with fostering the customercompany relationship with consumers, offering value added products and services. This orientation will also foster the company-partner company (B2B) relationship, seeking trust and reliability in partner selection process and its maintenance for coming years. Therefore, marketing channels should be effectively developed to reduce costs and enhance profitability ratios for all three market participants: a) producers, b) distributors and sellers, c) consumers. The market orientation is proposed to be grouped as internal and external orientations. Though Narver and Slater (1990) proposed a model that identified the components of market orientation as: †¢ Customer orientation, which incorporates customers’ perceptions and understanding by customers’ creating value, offering cost-effective solutions to satisfy their needs. †¢ Competitor orientation emphasises one of the marketing’s functions, i.e., to seek competitive advantage in the market. Competitor analysis, performed in various techniques (e.g. PESTED analysis, Porter’s forces analysis, Boston matrix analysis, etc.), gives a company tools to objectively evaluate competitors’ capabilities and results on the market. †¢ Organizational culture if analysed on an individual basis could be either included into market orientation factor or in the holistic marketing orientation, depending how integrative the marketing philosophy is on an organisational level. Organisational culture should support customer service and customer relationship development throughemployee performance prism. †¢ Interfunctional coordination should focus on the interaction between internal functional areas of the organization which best serve customer need and satisfaction, which in other cases would correspond to the relationship marketing orientation (Kotler and Keller, 2007). †¢ Long-term focus would incorporate the consideration of how the above can be sustained, and financially viable, over the long term. In this paper the proposition by Drummond et al (2000) is closer to the author’s perception of market orientation, therefore the constituent parts of the market orientation are considered to be the balance between: a) External market orientation: customers, competitors and other external stakeholders. b) Internal market orientation: employees and other internal stakeholders. Marketing Orientation The term marketing is used extensively in modern life. If you stop someone in the street and ask them what it means, they will probably use words like advertising, market research and a modern word for selling. In fact, marketing is a lot more than just selling, advertising and research, although all of these functions are important aspects of marketing. The Chartered Lrstitute of Marketing in the UK defines marketing as follows: Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably. So what is marketing orientation? In the next sections we shall explore this. First we will consider what it means for an organisation to adopt a marketing-based business philosophy. We shall then consider the evolution of the marketing concept and look at how marketing orientation has influenced organizational structures in business. An Overview of a Marketing-based Business Philosophy The points below describe marketing and its role in a marketing based business philosophy. We shall then go on to consider a marketing-based philosophy in more detail. * Marketing is a management process, and the support of management for the marketing concept is a key element in its success. Today, a company has to be marketing orientated if it is to be successful. * Marketing is involved with identifying customer requirements usually with market research. * We have to consider current needs and anticipate the requirements of the customer in the future. This requires planning a very important aspect of the marketing process. The satisfaction of the needs will require the supplier to provide benefits the right market offering at the right place at the right time. * Truly market-driven companies adopt strategic level marketing, where marketing has a key role in defining the long-term objectives and mission of the company. In this way, a strategic framework is established whereby the customer is placed at the centre of the organisations activities. * Marketing is not just for profit-making companies. Marketing is for any organisation that has customers, and that includes charities and government bodies. Very many selling jobs in fact are in non-profit-making organisations, although very often the people who have those jobs would not think of themselves as salespeople! Marketing is a business philosophy, the process responsible for anticipating, identifying and satisfying customer current and future needs. The marketing philosophy developed out of the need by producer manufacturers, whose focus was on efficient production, to compete more effectively in their markets. They turned their attention away from mass production at lowest unit cost to try to anticipate the specific needs of customers and produce products/services whose benefits would satisfy those needs. Marketing is sometimes referred to as a pull strategy. The principle is that we understand customer needs and produce products or services, which meet those needs through specific benefits. Customers will want to purchase products or services, which they perceive as meeting their needs and wants. Literature review on marketing challenges in the new millennium The precondition, which fostered to review the challenges for the marketing in the new millennium, was the statements in various forms and shapes, which appeared during the past decade in text books, social networks, media and social forums. The selection of disturbing statements were selected and presented here for the discussion. The biased perception of marketing functions and orientations at the dawn of the new millennium is not compelling. Traditional (conventional) marketing is visualised as a dead function, notwithstanding the critics of modern marketing practice. The critics bring up the issues of lost customers, mass marketing and viral marketing. Therefore, a more fundamental change for marketing is at stake – towards a more \personal touch in the field, as well emphasised by Spellings (2009). Boynett and Boynett (2003) in their book on â€Å"The Guru Guideâ„ ¢ to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers† have also identified a number of citations, which question the future of marketing and its conventional functionality. It is apparent that marketing is becoming a multi-disciplinary theory, which inevitably incorporates postmodern aspects of the markets and consumption patterns and consumer behaviour. Selected statements on the death of traditional marketing in the new millennium Authors/sources| Statements| Boyett and Boyett (2003, p.1)| Death-of-marketing gurus rationalize their hyperbole by explaining that marketing is in the throes of fundamental change.| World of DTC Marketing (2008)| Conventional marketing is dead| Bishop (2009)| Marketing is dead; long live marketing: Attracting consumers in the post-mass marketing era| Big Marketing Ideas (2009)| The reason we say viral marketing is dead is not because content no longer spreads in the same way – quite the contrary. But the idea that you could create a flash game or a funny video and expect it to get a million hits and downloads within a week is now patently naà ¯ve. | Wymore (2009)| Forget direct mail, television advertising, and other mass media marketing. They just don’t work anymore. Traditional marketing is dead. In other words, these marketing chestnuts simply don’t stand out in today’s noisy media market.| Spellings (2009)| â€Å"Mass Marketing is Dead. Make Way For Personal Marketing†: The days of mass marketing are coming to an end as we enter a new era of personal marketing. Personal marketing will require more work, more preparation, and smarter implementation, but the rewards will be vastly better than the mass marketing approach.| Selected marketing challenges in the new millennium Sutton and Klein (2003)| Blythe (2005)| Kashani (2005)| Brown (2008)| Kotler and Armstrong (2008)| Bishop (2009)| †¢ Increasing market complexity †¢ Accelerating demand for speed to market †¢ Growing need to capture marketing knowledge †¢ Increasing availability of innovative marketing technologies †¢ Escalating demand for marketing efficiency and effectiveness| †¢ Relationship marketing development †¢ Service quality enhancement †¢ Internet marketing development †¢ Marketing ethics †¢ Marketing strategy revisited| †¢ Commoditisation (change in technologies, more informed customer, more intense competition) †¢ Consolidation(mergers acquisitions) †¢ Power shift †¢ Margin erosion †¢ Value focus| Postmodern challenges: †¢ Hyperreality †¢ Fragmentation †¢ Reversed production and consumption †¢ Decentred subjects †¢ Juxtaposition of opposites| †¢ The new digital age †¢ Rapid globalisation †¢ The call for more ethics and social responsibility †¢ Growth of non-profit marketing| †¢ Aggressive innovations †¢ Building a strong value proposition †¢ Engagement and connection to the customer †¢ Delivering customer experiences at or above expectations| It could be generalised that marketing in the 21st century presents many new postmodern challenges (see Table 3): †¢ shrinking markets, which in effect implies fragmentation and decentralised subjects (Brown, 2008), followed by increasing market complexity (Sutton and Klein, 2003) and market globalisation (Kotler and Armstrong, 2008); †¢ green issues (Blythe, 2005), more marketing ethics (Blythe, 2005; Kotler and Armstrong, 2008) and social responsibility (Kotler and Armstrong, 2008); †¢ marketing strategy revisited (Blythe, 2005) through accelerating the demand for marketing efficiency and effectiveness (Sutton and Klein, 2003) and speed to market (Sutton and Klein, 2003), and aggressive innovations (Bishop, 2009); †¢ advancements in technologies in the digital age (Kotler and Armstrong, 2008), including Internet, commoditisation (Kashani, 2005), communications (Bishop, 2009), internet marketing development (Blythe, 2005), increasing availability of innovative marketing technologies (Sutton and Klein, 2003); †¢ engagement and connection to the customer (Bishop, 2009), through service quality enhancement (Blythe, 2005), delivering customer experiences at or above expectations (Bishop, 2009), rapidly changing public attitudes towards consumption (Sutton and Klein, 2003); †¢ building a strong value proposition (Bishop, 2009) through growing need to capture marketing knowledge (Sutton and Klein, 2003), power shift (Kashani, 2005) and reversed production and consumption (Brown, 2008). Therefore, marketers are facing the re-evaluation of marketing strategy, applying new tools and sophisticated techniques in the new millennium, where changes are of a constant nature. â€Å"Ultimately, the firms who take the greatest care of their customers’ interests are the ones most likely to maintain their competitive edge in a cut-throat world† (Blythe, 2005 p.332). The case of coffee bars: applying marketing orientations and marketing challenges in the new millennium. In practice, each company selects business and marketing philosophy which suits it best. The decision depends on the company’s type, size, products and services it produces, distributes and sells and etc. In order to apply marketing orientations and marketing challenges to a practical situation, two companies in coffee bars sector: a) an international company STARBUCKS (the USA) and b) a national company COFFEE INN (Lithuania). Their briefs and marketing philosophies will be discussed bellow. The case of Starbucks (the USA) Probably one of the most famous brands in the United States and now in the whole world, reflecting the specific lifestyle of the few generations, is definitely Starbucks. Starbucks is the largest coffee-house company in the world, offering a wide range of various coffees, hot and cold coffee and non-coffee drinks, sandwiches and sweet snacks. Founded in 1979, only as a coffee bean retailer Starbucks became a coffee-house selling coffee drinks as well as beans, when its present headmaster Howard Schultz came in and bought the company from its former owners in 1987. Since then, an extraordinary quick expansion in the Unites States, and from 1996 in the whole world, has begun. Now, Starbucks owns approximately 16 000 stores in the world and announces about opening 900 new stores outside United States in 2009 (on the other hand, Starbucks is closing the same amount of stores in the United States) (www.strabucks.com). It is obvious, that such a big success would be impossible without well selected and formulated marketing philosophy. As one of the most innovative companies in the world Starbucks has chosen social-ethical marketing orientation and declares care for the environment and common wealth as well as for people. The main idea of their philosophy is defined in the Starbucks mission statement. Starbucks has two mission statements which are placed in the official company’s website : „To inspire and nurture human spirit – one person, one cup, and one neighbourhood at a timeâ€Å" and „Starbucks is committed to a role of environmental leadership in all facets of our businessâ€Å" (www.strabucks.com). Social-ethical marketing orientation is getting a trendy buzz word, as environmental and ecological problems are on the increase. Some years ago Starbucks was criticised for wasting resources by using paper and plastic cups, for wasting water and even funding Israel army (Vitkus, 2009). Now this company is shown as the best example of environmental friendly business in the business schools around the world. Starbucks announces its corporate social responsibility Annual reports for the public; here the company describes their attention to the employees, customers and the environment, manifesting marketing orientation, marketorientation and holistic marketing orientation. They started to use cups from recycled paper or biodegradable plastic. Social responsibility is also emphasised in their coffee-bars’ design, posters and various promotional campaigns (the integrated marketing sub-orientation in the holistic marketing orientation). According to Pranulis et al (2008), the main idea of marketing orientation is to create the circle of loyal clients rather than one-time buyers. Starbucks could be called a champion in this field too. The chairman of Starbucks Howard Schultz explains, that a person gets more than just coffee when he/she visits Starbucks – „he gets great people, first-rate music and a comfortable and upbeat meeting place† (www.strabucks.com). That’s why people all around the world are willing to pay for coffee more than in other coffee-bars – they buy and experience, not a drink (the selling orientation). According to Howard Schultz, Starbucks build personal relationships with each of their customers (this implies the relationship marketing sub-orientation in the holistic marketing orientation). Even the waiters at Starbucks are called baristas to make them feel exceptional and proud about their workplace, not to feel just simple service workers (internal marketing sub-orientation in the holistic marketing orientation). Another core element of marketing concept (Pranulis et al., 2008, Kotler and Keller, 2007) is to appeal to customers’ needs. Starbucks does everything to achieve its costumers’ satisfaction. They were the first who offered free internet at their coffee-bars and started to open the stores 10 minutes before the actual opening time just to make customers always feel welcome and happy. Viral marketing has also become one of the most important features of Starbucks‘. You can hardly find and advertisement in any newspaper or marketplace, but they build extremely strong relationships by using social networks, internet and mouth-to-mouth marketing, which means Starbucks meets the marketing challenges of a) the digital age, b) value proposition, c) connecting to customers, d) corporate social responsibility, e) green issues and f) overall revised marketing strategy, g) market shrinking factors (as Starbucks was forced to close down 600 coffee-bars in the USA during the economic slowdown (Milasius, 2008)). The case of Coffee Inn (Lithuania) The other company selected for a comparative study is a national company, located only in Lithuania. Coffee Inn is a coffee-bars’ chain opened a few years ago in Vilnius, the capital city of the country. Started from just one coffee-bar, Coffee Inn now owns 7 coffee-bars in Vilnius and one in Kaunas in 2007 (Vaitiekuniene, 2007). At first, Coffee Inn came into the market with the same concept as Starbucks did. It sells coffee and various coffee drinks, served in paper cups, sandwiches and desserts in small, cosy coffee-bars, located in the city centre. The main difference between Starbucks and Coffee Inn is that Starbucks is a big global company (the globalisation challenge) and can afford applying social-ethical marketing orientation, while Coffee Inn is still too small to afford huge investments for various socialprojects and campaigns and it has chosen the marketing orientation. However, Coffee Inn expands constantly, therefore, sooner or later this company will also apply social-ethical marketing oreintation (now Coffee Inn supports various cultural festivals, such as cultural night TebÃ… «nie naktis, or Street music day, not financially, but by helping to promote them, or by prolonging their opening hours during these festivals). The main idea, the co-owner of Coffee Inn Nidas Kiuberis explains, is that they sell a feeling of pleasure rather than just a cup of coffee (Obcarskaite, 2009). It seems extremely similar to Starbucks idea. The waiters are called baristas too, Coffee Inn also offers free internet access and their menu is quite similar to Starbucks one. Lithuanians sometimes even claim that Coffee Inn tries to copy Starbucks. On the other hand, there are a lot of cafeterias offering similar facilities (e.g., Vero Cafe, Double Coffee and etc.), and Coffee Inn is not an exception. However, Coffee Inn is a lot smaller as coffee-bars’ chain than Starbucks and for this reason it is much easier to control it. Being small enables Coffee Inn to be more flexible and to react to customers’ demands and wants quicker and to create new demands and wants at the same time (marketing orientation). Coffee Inn constantly offers new drinks, snacks and other features (product orientation). They were one of the first who invited customers to come together with their pets, set free book collection and invited everyone to come to read or to donate a book (the communication challenge). While talking about customers’ loyalty, new technologies play an important part here too (the technological challenge): Coffee Inn keeps exceptionally close relationships with its customers using Facebook social network, writing the blog and honestly replying to all the letters and comments. The co-owner Nidas Kiuberis maintains the Coffee Inn blog himself – this is very important, as customers notice, that director of the company itself pays attention to their opinion (Milasius, 2008). Nidas Kiuberis explains, they are following â€Å"guerilla marketing† ideas, because it is the best solution for a small business without large budget, where creativity and energy are the most important things (Obcarskaite, 2009). â€Å"Viral marketing and personal blog writing costs nothing and gives better results, than advertisement on TV – your loyalty for customers loyalty, these are the things every company seeks, especially in a crisis time† (Obcarskaite, 2009). As a result, Coffee Inn has created a steady circle of loyal customers, who are indifferent to similar competitors, such as Vero Cafe, offers. The Evolution of the Marketing Concept Marketing is basically about anticipating and serving customer needs, but where does the concept come from? In fact, even though the term marketing quite modern, the idea of customer orientation is as old as trade itself. For example, if we looked at a pre-Industrial Revolution village, we would see a number of trades-people such as the blacksmith at work. These people provided the villagers with what they wanted. There was no question of producing large volumes of goods and assuming that people would take them. Everything was made to order – the customer had needs and the supplier met them. Conclusions In the changing market environment with changing customer behaviour and seeking business opportunities, companies face marketing challenges on a daily basis. In the process of theoretical research, a modified model of marketing orientations, which form the marketing philosophy, was proposed, comprising eight major orientations, where market orientation and the holistic marketing orientation are split into further sub-orientations. The other task for the author was to review and structure marketing challenges in the new millennium and test these issues in two cases of coffee-bars sector on international (Starbucks) and national (Coffee Inn in Lithuania) markets. Starbucks and Coffee Inn both follow similar marketing orientations. Starbucks follows social-ethical marketing orientation as a basis of business, while Coffee Inn is being still guided by the marketing orientation. Both companies sell an experience, rather than just coffee and image is very important for the customers of these companies as they are mainly young people (20-40 years of age, Miksys, 2008). Both companies use viral marketing techniques, though Coffee Inn can create closer relationships with its customers, because it is able to react to changes quicker. Loyal customers could be called the biggest strength and competitive advantage of these companies as they do not compete on price, just by creating exceptional atmosphere.

Learning Racism in Going to Meet the Man by James Baldwin Essay

Learning Racism in Going to Meet the Man by James Baldwin James Baldwin, an African American author born in Harlem, was raised by his violent step-father, David. His father was a lay preacher who hated whites and felt that all whites would be judged as they deserve by a vengeful God. Usually, the father's anger was directed toward his son through violence. Baldwin's history, in part, aids him in his insight of racism within the family. He understands that racists are not born, but rather racist attitudes and behaviors are learned in the early stages of childhood. Baldwin's Going to Meet the Man is a perfect example of his capability to analyze the growth of a innocent child to a racist. Every child is born with innocence. During the flashback to Jesse's childhood, where he witnesses the mutilation and torture of a blackman, Jesse's innocence is apparent. Jesse has a black friend named Otis who he hasn't seen for a few days. When he asks his father where Otis is, the father replies, "I reckon Otis's folks was afrad to let him show himself this morning"(Baldwin, p. 2006). Jesse naturally responds, "But Otis ain't do nothing." His father explains, "We just wanna make sure Otis don't do nothing, and you tell him what your Daddy said"(Baldwin, p. 2006). This statement implies that because Otis is black, he is eventually going to do something wrong. The father has subconsciously put negative thoughts inside of Jesse's head. Baldwin's own father also acted in this way when he stereotyped all whites as being bad and claimed they would be punished by God. In the midst of all the commotion, Jesse is unable to sleep the night before the lynching. Within another flashback to that night, Jesse feels a strong need to have his ... ...se toward the father has replaced the longing for the mother. "Jesse loved his father more than he had ever loved him"(Baldwin, p. 2010). He feels like a man because, "his father had carried throught a mighty test, had revealed to him a great secret which would be the key to his life forever." He subconsciously traded his innocence for closness to his father. Going to Meet the Man allows readers to recongnize how a racist is built through ingnorance. Baldwin ends his story with Jesse in bed with his wife. The memories of the mutilation of the negro arise in his mind and he feels arrounsed. He turns to his wife and says, "Come on sugar, I'm going to do you like a nigger." Jesse cannot recognize that these memories of the lynching have made him sexually arroused by violence. As a result, he has become a violent man with a disturbed idea of love, sex and blacks.

My Last Duchess

My Last Duchess and one other poem of your choice? Firstly, the presentation in ‘My Last Duchess' Is a relationship that has no equality between the Duke and the Duchess. This Is shown through the title of the poem. The word ‘my Is a possessive pronoun and It connotes with the fact that someone has ownership over something else; In this case the Duke has ownership over the Duchess. The Duke Is objectifying the Duchess and the word after Is ‘last' this suggests that the Duke has had more than one wife and they are his objects, they are not their own person, they belong to him.This is further reinforced by the line ‘That's my last duchess painted on the wall' The word ‘painted' implies that he has preserved his wife, that she is now a physical object. Also it has been manufactured by a man; her husband has created her identity through his personal view of her. Further on in the poem the Duke says ‘Nee then would be stooping; and I choose never to sto op. ‘ he says this because he is annoyed with his wife's actions. The word ‘stooping' means to lower yourself to someone else's level.This suggests that he believes he his higher up than her, so In order to explain his annoyance and is Jealously he would have to bring himself to her level. Furthermore when he says ‘l choose never to stoop'. The ‘choose' Implies that one has power to make their own decisions and because the Duke has lots of power due to high title In the hierarchy It implies that he needs to reinforce the fact that he has lots of power to justify his actions of not explaining his feelings to his wife.The other poem I have chosen is Our Love Now which is similar in the fact that there is no equality in their relationship either. There is some sense of equality in the structure, in the sense that he man and the woman get 4 stanzas, with 6 lines. This visually gives the relationship in the poem equality on the surface. However the language presen ts there to be no equality between the two. It is a man who writes this poem he begins with ‘I said' this is a 1st person pronoun- it prioritize his voice, thus meaning he believes he Is more Important than her.The poet then uses ‘she said' for the other side of the poem. The word ‘she' is a 3rd person pronoun he Is talking about her and Is therefore a recollection of a dialogue and this means he Is denying her a voice cause he is simply interpreting what she said, when she might not have meant that at all. If the poem is read in numbered stanza order and if it is read in a sequence, the woman still gets the last word. At the end she says ‘The tree is forever dead. Such is our love. The tree' is a metaphor for the love between the couple and because she says that the love ‘Is forever dead' this implies that she believes there love is now non-existent and it will be forever more. Overall this implies she has ended the relationship, which also implies tha t she had control over the relationship. This could be a reason why he writes the poem, in the way that he does because it gives him a voice and therefore he can compensate for the lack of control he had over the relationship.The second presentation of the relationship in ‘My Last Duchess' Is that It Is very separate. This Is due to the feelings that the Duke expresses about his wife and the fact that she Isn't Interested by him. He first describes the painting to be ‘a piece of wonder, now. The comma represents a pause and therefore the piece and it hasn't always been a Wonder'. Due to the painting being an object ND this is what he saw his wife as, this then reflects his view on her and that he didn't appreciate her that much until she was dead.The word Wonder' means a feeling of amazement and admiration, caused by something beautiful or remarkable. This reveals what the Duke thinks of his wife now that she is dead, when she was alive he believed she wasn't faithful an d didn't appreciate him enough but now he believes in something different, he believes in the complete opposite to what she was when she was alive. However he describes the Duchess to be twats not her husband's resent only, called that spot of Joy. In this statement the Duke is implying that his wife is promiscuous and his wife shouldn't own a quality like this.The ‘spot' means she is blushing; this is associated with being embarrassed because they are in love. This then implies that she does not actually love the Duke; she doesn't only belong to him as a lover. This separate relationship is reinforced by his very negative view on her when his wife was alive, he states ‘as if she ranked my gift of a nine-hundred- years-old-name with anybody gift' this is an enjambment and the poet has used it o present the Duke's anger and frustration towards his wife's lack of appreciation.The word ‘gift' makes the Duke sound like a good person, it is his gift to her and therefore she should be grateful but because she isn't showing her gratitude he is angry. Furthermore the ‘nine-hundred-old name' presents the Duke to be a man of prestige and he is proud of this name. He is stating to the listener that he is above her and he is annoyed that his gift is being compared to anyone else's gift, which is obviously not on the same level as his. Where as she seems to be grateful for anything due to, she ranks ‘anybody gift' with his. The word ‘anybody suggests that it is anyone, with any class or social order.The Duke presents his wife to be easily impressed and doesn't have that much intelligence. Overall he wants her to worship him and only him but she is presented to be looking for other things by being promiscuous. The relationship in Our Love Now is also presented to be separate. To begin with there is a visual separation in the presentation of the poem. On one side there is the ‘l said' where as on the opposite side there is the Ã¢â‚¬Ë œshe said' and because Hess people have two different views on their relationship it puts emphasis on this from the very start.There is also separation in the content of the stanzas but there is still the same theme. He uses alliteration in the skin slowly knits'. Knitting is an action that requires skill and patience, this shows that he thinks this will happen to their relationship over time. On the opposite side she says ‘There is always a scar, a permanent reminder' A ‘scar' is ugly it is an impurity and it ruins something that was once perfect. This gives a negative tone she believes that the relationship will no anger be the same as it once was.On the second stanza he again uses a metaphor for their relationship, this metaphor is the red burnt flesh is ugly the word ‘burnt' connotes with pain, which they are both suffering by. Although he has been positive in the previous stanza he begins to become more realistic by saying ‘it can be hidden' this means h e has acknowledged the burn but now he wants to avoid it and be secretive about it until (overtime) it has healed. She then replies with the skin remains bleached' this is an even worse opinion of the relationship.The word ‘bleached' connotes with the skin unnatural and washed out; the pigment of the skin echoed when she goes on to say ‘and a numbness prevails'. This presents a metaphor for her feelings, she no longer feels anything. However the word ‘prevails' suggests that this is superior to other feelings, as if she has tried to fight this feeling but the feeling of nothingness has conquered. Overall this shows they are both very separate in their feelings and emotions, he still believes their relationship can heal whereas she believes it won't be the same as it once was. My last duchess My Last Duchess Question: Write about a poem set well In the past, but which remains relevant today. Explain why, despite the difference In time, the mall concerns of the poem remains relevant to you. A poem which is set well in the past but remains relevant in today's society is ‘My Last Duchess' by Robert Browning. The poem remains relevant today as even nowadays there are people who possess similar characteristics as the Duke; the abusive use of power in some societies is still relevant in some communities.Despite the obvious change in time and society, there are still people who are egotistical and controlling; unman nature remains unaltered even with time. Before the poem even begins we are immediately struck by the ambiguity of the title itself. We are left to wonder how many duchesses has the duke had, who Is his last duchess nor do we know If the â€Å"last† Indicates the final duchess or Just the previous one. The poem begins by the duke leading an emissary arou nd his castle, acting as a tour.He begins by reminiscing about the painting of his last duchess and the reader comes to realize the Duke's cold character as he describes the painting as â€Å"the depth and passion of TTS earnest glance†. He refers to the girl as â€Å"its† instead of her, indicating she is of little worth to him. This dehumidifies her and further suggests the duke has developed a better relationship with the painting than the he had with the woman It represents.We also come to understand here that the duke is possessive and demands to be obeyed â€Å"since none puts by the curtain I have drawn for you, but l† he chooses who does or does not see the duchess- something he could not achieve when she was alive. This shows the overwhelming control that the duke has over the ouches even after death- he cuts even her portrait off from what she loved: life. The woman has clearly died time ago but the possessive duke still requires control over her, sugg esting a threatening and controlling relationship which can sadly sully be seen in today's society to confirm this disturbing suggestion.Later in the Poem the Duke describes his wife's imperfections and we are introduced to his egotism, which reined her in. We are told by the duke that twats not Her husband's presence only, called that spot Of Joy into the Duchess' cheek twats not Her husband's presence only, called that spot twats not Of Joy Into the Duchess' cheek ‘twats not her husband's presence only, called that spot of Joy into the Duchess†. The duke is explaining to the envoy that he was not the source of her happiness which suggests he is representing the fact she gained pleasure from other things in life besides the duke.His egotism and extreme self-obsession are highlighted here, painting a picture of a man who is very dominating. Moreover the duke's dramatic monologue indicates that the duchess was subjugated when she was with him and unable to express her own opinions and feelings. The ‘spot of Joy in the duchess emphasizes the duchess's simple character, innocent, youthful zest for, Joy in, life. It is as if his power has made him evolve into becoming a very unpleased and domineering husband. In contrast to him, the duchess has a respectful and vibrant character which is further emphasized when the duke says â€Å"such stuff was courtesy, she thought†.His tone is viciously contemptuous- as if he is hissing, indicated by the alliteration of the â€Å"s†. The duke's scornful and cold tone is portrayed as he sneers â€Å"she thought†, this underlines how much antipathy he had for the duchess's view, indicating how disturbing their relationship had become. The duke expands on his wife's faults. He disapproves of how she was too easily impressed by the beauties of nature according to his unappreciative nature. Like all overbearing people, the duke describes the duchess to the reader as being fascinated without muc h effort, â€Å"she had/ a heart- how shall I say? Too soon made glad, oo easily impressed† This clarifies his critical attitude towards the duchess: she can be made happy by simple things which he could never understand. The young woman's â€Å"faults† were qualities like compassion, modesty, humility, delight in simple pleasures, and courtesy to those who served her. These lines have a natural, realistic, spontaneous feel created by Borrowing's use of disyllabic rhyming couplets which give the impression of pauses before speech, suggesting he pauses for thought, as if talking directly to us.This adds to the feeling of horror as it brings us closer to the duke, an evil and twisted character who attempts to persuade the reader. This creates to a closeness and intimacy which the reader finds sinister. Even today we can see societies having divided opinions on the attributes on certain global leaders. The duke's objections about the duchess further continued as he compl ains she was too easily impressed; she liked whatever she looked on and her looks went everywhere†.Here the Duke blames her for not seeing any difference between being the wife of a great man or any other simple pleasure. He believes she gave all men the kind of respect that only a man with his family's rank deserves. We are struck by horror as we come to realize the youth of the duchess herself as the duke explains her behavior around the castle as she â€Å"broke in the orchard for her, the white mule she rode† This indicates how young she is- full of life and warm hearted, Just like a manager. He could not tolerate the fact the duchess delighted in beauty and appreciated gifts from others.He recalls that she considered his favor at her breast' no more important than the setting of the sun or cherries compared to the duke's â€Å"gift of a nine-hundred-years-old name†. This reveals the duke's arrogance about his title and position. He talks about his title and clearly feels his position should had been given more respect from his wife. He calls his name ‘his gift' which suggests he clear to the reader that his name has been given grudgingly. The word ‘stoop' emphasizes this idea as it denotes how high up the duke thinks he is.This kind of attitude and air of arrogance would simply not be accepted in today's society due to people having being less discriminative. The duke's appalling lack of remorse and human emotion is bought to the reader when he causally describes the duchess's death. The almost inhumane coldness of his character is made clear as he states: â€Å"Much the same smile? This grew; I gave commands; then all smiles stopped together† Three very short, sharp, decisive clauses which subtly imply the girl's murder. A quick and decisive process: this†¦ Soother'.He simply decides and the deed is done, this again shows his abuse of power, lack of empathy and humanity as murder is the ultimate form of control . If this behavior was not shocking enough, the duke further spits out about the duchess: â€Å"There she stands as if alive. Will's please you rise? We'll meet the company below, then† Coming Just after the previous lines, the words there she stands as if alive' strongly suggests the girl has been murdered. After this there is a shocking Juxtaposition in that he was Just talking about murder before suddenly suggesting they merely re-join the other company.He has no conscience. Again we find a harsh link to today's society and the duke's era as there are people who will go to unbelievable lengths to gain their control, ignoring or out ruling their conscience; sometimes with tragic consequences. In conclusion, it is clear that there are many dominant personalities in society today and the duke was one of these men. He has an exaggerated sense of his own position and importance, perhaps because of his upper class upbringing and family background. But this ultimately led to the cold heartless murder of his last duchess. My last duchess This story of a man who has, out of Jealousy and insecurity, disposed of his wife, most likely by murder, is chillingly told by Browning through the voice of the murderer himself In a dramatic monologue. Throughout, Browning turns the speaker's words against himself: the apparently all-powerful narrator loses control of his narrative, Just as he lost control of his wife, and must kill his story In order to continue In his plans to gain another wife. Browning sets this story In Renaissance Italy, specifically in Ferrara, which is named in the poem's subtitle.The specific time-period is not named, but the names of the artists mentioned in the poem recall famous painters such as Fra Angelico and Fra Lippo Lippi, who lived in the quattro – and cinquecento in Italy. This period is renowned not only for the flourishing of artistic talent and the production of beautiful works of art (often of surprising verisimilitude) but also for violence, intrigue and murder: indeed, Ferrara itsel f, seat of the d'Este family, was a byword for fabulous displays of artistic and architectural taste alongside appalling brutality.These ideas embody the violence and materialism at the heart of the story, and which, It Is hinted, motivated the Duke's murder of his last Duchess. The Immediate setting for the story is an upper chamber In the ducal palace, away from the ‘company below, and Browning uses this as a means of making his narrator a more Intlmldatlng character, capable of dominating the Isolated and socially Inferior audience (the Count is, we are told our ‘master'). The use of a setting which amplifies the Duke's power is a key aspect of Browning's narrative method here, in that the ower belies the weakness and insecurity which cause the Duchess' death.The final image of ‘Neptune, taming a sea-horse', ought to be a final flourish for the Duke in his theatrical show for the listening envoy, yet this detail of the setting is emblematic of Brownings irony at work throughout the poem: whereas the Duke sees the ‘rarity as a sign of his wealth and good taste, and also as a representation of his ability to tame' a wild animal, he does not see the irony in him taming a creature as tiny and harmless as a sea-horse.Browning begins his story with the Duke presenting a icture of his ‘last' Duchess to an envoy, In a bld to Impress upon him his power and good taste, and ultimately, to ensure winning the Count's daughter's hand In marriage.Even in the first line, though, the Duke's choice of language undermines himself: his confident statement of That's my last Duchess painted on the wall' ought to establish a domineering voice (and, to an extent, it does, developed through relentlessly rhyming couplets), but the undertones of the word ‘last' appear to escape him – he ought, perhaps, to have said ‘late', but this word establishes his materialism nd shallow ostentatiousness, which cause the reader to mistrust his vers ion of events.In the subsequent discussion of the picture Browning sets up the scene and many of the central questions of the story. The Duke's apparently offtand mentioning of the artist's name sits uneasily with his need for control over the curtain (which ‘none puts by but l') establishes the contradictions Inherent in the narrative voice.The subsequent account of what the Duke Imagines Fra Pandolf saying to his Duchess Introduces the question over the Duchess' sexual fidelity which will feature trongly later in the story, when the Duke mentions the ‘spot of joy† which was not only called up Dy ner nusDan0's presence. ‘ Browning tells tne story 0T tne Duke ana Duchess' marriage, and of the incidents which led to her death, in a loose, apparently unstructured series of allegations made by the Duke about her ‘smile', which Went everywhere', and her heart, which was too soon made glad. Tellingly, the reader finds it hard to sympathise with the narrator' s evident indignation, expressed in the outburst ‘Sir, twas all one! , when all that the Duchess stands accused of is loving the dropping of the daylight in the West' and ‘a bough of cherries'; to the Duke it seems that these are evidence of feminine weakness, if not actual infidelity, but the reader's mistrust of the Duke invites them to see the images simply for what they are: examples of nature's unfettered beauty.It seems that Brownings intention here is to distance the audience from the narrator, so that we are inclined to view his actions more dispassionately and critically: by doing this, Browning makes the Duke's final ccusation – that of his wife undervaluing his ‘nine-hundred-years-old-name' – seem ridiculous. The narration of the murder itself is preceded by a passage of speech which is in marked contrast to the controlled refinement of the narrator's voice in the early stages of the monologue.His phrases become fragmented, broken by asides such as ‘l know not how, and the repetition of ‘stoop' (or forms thereof) three times in is used by Browning as conveying the impression of frustration and even anger in the narrative voice. With each repetition, the narrator's grip on the narrative weakens. Significantly, whereas the Duke relates the Duchess' behaviour earlier as a series of apparently emblematic incidents, at this stage he resorts to generalising, asking Who passed without / Much the same smile?What ought to be the final, damning indictment of the Duchess' infidelity, becomes instead, a damning indictment of the narrator's selfish insecurity. Browning recounts the Duchess' death (or, at least, disappearance) in a striking moment of only two lines, where the narrator appears to egain his control over his version of events. The series of short phrases, interspersed with semi-colons, has an air of grim finality, and it may appear that the narrator is smugly self-satisfied with his actions. Certainly, giv en the claustrophobic setting of an upper chamber, isolated from the ‘company below, the intention seems clear.However, it is hard to see his character as being dignified and impressive, when he seems more impressed with the ‘commands' he gave, and the fact that it is ‘smiles' which stopped. Here, Browning exploits the ambiguity of the word ‘smile' hich was created by the Duke itself: where he appears to intend it to stand as a euphemism for sexual infidelity, it remains in its literal meaning an innocent and charming action, and it is in keeping with Brownings method throughout the poem to invite the reader to see it as such.Browning concludes the story on a chilling note, with the Duke's narration regaining the polished, icy control that characterised the early parts of the monologue. The return to the present tense at Will't please you to rise' reminds the reader that they are a character in this drama, and Browning uses his to make the Duke's attempt to g ain a new wife all the more unsettling.The Duke's appeal, phrased in impossibly oblique and opaque terms, for a dowry, is certainly baffling, but Browning here hints at a sub-text which the Duke has thus far omitted from the story: the Duke appears to need money. Whether or not he is in dire financial straits, the collocation of money and the fair daughter's self makes for a disturbing conclusion, appearing to sum up the Duke's brutal objectification of women, In wnlcn tney are sllencea

Losing Weight: Lifetime and Commitment

Dieting Is a hard task to do If you do not have the right tools to accomplish It Besides there is so many diets and exercise regimes out there in today's world that it is enough to confuse a person. It Is going to be a challenge and a personal goal for some people. How about you? Do you want to make a life time change to get your body, mind and soul on track and plus keep off for life, too? It is all about making a life change in helping people get control of there body and emotions and well-being.Many overweight people have other deficiencies in there body for they are not eating he right foods and getting the right nutrients to satisfy there bodies. They are usually nervous, irritable, moody, depressed, and feel sluggish all the time of which makes them not think clearly and have little or no energy to do there dally tasks In life. When people do not have a balanced diet and exercise regime they are constantly hungry and feel sluggish. Remember you have choices In life so make the right choice.By making a life time change and commitment to change bad habits and exercise will help anyone have positive results as live longer and maintain weight. First, you need to have a goal as to how much weight you want or need to lose. So you need to set the goal but do not set a time limit and give your self adequate time to reach it. Take as many steps as possible to reach that ultimate goal. You and everyone else can do this if you Just keep your eyes focused on the goal.People should really go too quiet place and really search down deep in side your self if you have the guts to do it or not and the commitment in doing this for there body and mind and soul. So think about if you really want this and then go do it for yourself. It would not hurt togged kind of a support team to help keep you titivated and then when It gets rough sometimes and you want to quit you will have this and won't give up. You could go to friends, loved ones, churches, diet groups and maybe come up with one but you do need to choose one. Choosing one will help give support when needed and enjoyment through your program that you chose.Rather a team Is better than one to help you reach your goals In life. Secondly, you need to choose a diet and exercise program to start to reach that ultimate goal. To find the right diet take a look at your body and analyze it to see what you need to work on In order to reach your goal. Do some research on it. Like look up different diets and chose one and same goes for the exercise program It Is actually what ever fits that person but to tell you the truth I personally found a diet after doing the Atkins Diet that really works and keeps you satisfied all day.I found that the Atkins Diet was high in fats that can raise your cholesterol and lead more to heart disease. It would keep your blood pressure up and definitely is not good for your body. We all know that none of this Is good for they don't care about there persons or natural sugar that o we not harm you. These are suppose to work together for you to lose weight. Len the Atkins Diet you only lose up to approximately 10 lbs. A month compared to the Venetian Wellness Diet.The Venetian Wellness Diet where you can eat all day long and feel full and not be Irritable. It Is all with good wholesome food and filling content with it. You still eat protein, veggies, fruits, and not breads of pasta or rice not unless It Is brown. Most of the foods maybe organic It will give It a more natural 1 OFF feeling and better tort you to eat. The change is g tort the wellness tort your body. You limit your dairy and your portions are a filling size. You are choosing your foods in a differently manner.The pounds will soon start slipping off and you will start feeling different inside to and with incorporating a exercise regime into helping you lose weight you will be helping complete your goal. You might want to do some more research on exercise you are going to chose for you self to do. Maybe you can do aerobics, swim aerobics, walking or doing a little of everything put together at least three times to five times a week. So with these tools you will be able to keep the eight off and get there body in shape.Finally it is all about making a long life commitment and life change for yourself. The Venetian Wellness Diet will do Just that for you. You can eat all day and not feel hungry and with exercising you will have all the tools you need to achieve that life time goal and commitment for life. All of this will get your body in shape emotionally and psychologically balanced in your life. So lust don't think you will have these tools your whole life to use and that meaner that you are making your body balanced and ready to fight the world out there with your new life commitment and change.After using this diet and exercise you will have a new level s of well-being in your life and energy you thought you never had before. With the Venetian Wellness Diet and the exercis ing regime that you chose you will experience this only if you commit too life change . Just watch you transform and with these tools you will be able to reach your goal. You have to be religious and passionate about yourself to do this. So make that life time long commitment and change to change your body for yourself and complete that goal. Get going now and make that change and commitment in your life for a lifetime.